Digital onboarding for entrepreneurs from Alfa-Bank received recognition from the professional community
The Digital Onboarding project, a personalized adaptation system for entrepreneurs, was highly appreciated by the professional community and was recognized by several prestigious industry awards in the field of digital financial services.
On December 5, as part of the Comnews Award. The Best Solutions for the Digital Economy, digital onboarding won in the category "Best Digital Platform for Customer Onboarding and Retention in the Financial Sector". On December 11, at the FINANCE INNOVATION AWARDS, digital onboarding won in the category "Innovation in the field of cash and settlement services – Innovation in the field of online banking". On December 16, digital onboarding also received the highest award in the category "Best Digital Onboarding for an Entrepreneur" as part of the National Banking Awards.
Digital onboarding is a technological solution for entrepreneurs who are starting to work with banking products for business for the first time and are experiencing difficulties at the launch stage. The project helps to quickly get used to the bank's digital ecosystem, understand the key capabilities of services and start using products effectively for doing business.
The solution is based on the integration of machine learning, backend infrastructure, frontend, and a real-time tracking system for target actions. The user scenario is built as a sequential path with elements of personalization and gamification that help navigate the bank's services and perform the necessary actions. Training materials and practical steps are combined into a single process: the user receives tasks, performs them in the interface, and sees the result immediately. As the tasks are completed, progress and levels are formed, which increases engagement and simplifies adaptation to the bank's digital services.
First, please LoginComment After ~